How important are back links?
By Jakob Jelling
www.sitetube.com
When setting up your website for SEO (Search Engine Optimization)
on Google there are several factors you need to look at in
order to obtain a high rank on their search engine. Of course
your content and meta tags must be inline with positive density
percentages and reciprocal links. Google then takes your
website and performs a mathematic equation and places a numeric
value on your website depending on one of the most important
features, reciprocal or back links.
A back link and reciprocal link are identical. They both
say the same thing to the Google engine, that your site should
be ranked higher in the order because other people find value
in what your website has to offer, thus they provide a link
to your site. In turn, you keep a closed loop by reciprocating
the favor to the other website by extending the same courtesy
of a back link. Thus creating a solid network connection.
Google likes to see interconnectivity and will reward your
website well for planning it this way.
There are drawbacks to the equation. As things change a
website that you are affiliated with may drop a hyperlink
or a page may get accidentally deleted. When the Google robot
goes through your website and finds a dead link it notes
that you aren’t keeping good care of your website and
punishes your web rank by reducing its point value. If you
wish to know what your sites current point value is download
The Google Toolbar and search for your website www.yourwebsitename.com
in the box and perform a Google web search. Upon reading
the full URL, Google will go directly to your site first
thus pulling up your home page. There on the toolbar will
be a page rank for your website between 1 and 10. 1 being
a less visited and noted website and 10 a site that screams
traffic 24/7.
Some of the individuals you share reciprocal links with
may in fact scan all their links for continuity, should they
receive a bounce back for a broken link on your website you
can be assured you will receive an email from them. Keeping
your website in balance with other sites you share links
with will keep the Google engine happy. If you go off and
add a company that is not Google friendly, meaning they have
no back links you may also lose points.
By Jakob Jelling
www.sitetube.com
search
engine optimization directory 
Search
Site
